Welcome

Yuvijen · From idea to enterprise

Experiential Entrepreneurship

A hands-on journey through the entrepreneurial mindset — understand why ventures succeed, master the business plan, and learn to navigate India's funding and institutional ecosystem with purpose and integrity.

Start reading Browse the syllabus

4

Modules across the venture journey

41

Topic-wise chapters

9

Thematic parts, fundamentals to trends

India

MSME, SIDBI & scheme context throughout

What’s inside every chapter

The entrepreneurial mindset

Traits, characteristics and culture explained from first principles, so you grasp what sets entrepreneurs apart from managers and intrapreneurs.

Opportunity to idea

Environmental scanning, opportunity assessment and idea-generation techniques that turn observation into a viable venture concept.

The business plan

Build, write, evaluate and implement a plan that integrates marketing, financial and organizational strategy into one roadmap.

Funding & institutions

IPR, sources of capital, venture capital and India's support network — MSME, SIDBI, KVIC, NSIC and government schemes.

Development programmes

EDPs, entrepreneurial training and the institutions — NIESBUD, EDI, STEP — that build venture-ready founders.

Emerging trends

Women, social, rural, agri, family and techno-entrepreneurship — the directions shaping the next generation of ventures.

Browse the modules

The Four-Module Venture Journey

1Introduction to EntrepreneurshipTraits, culture, entrepreneur vs manager & intrapreneur, role in economic development, ethics, new ideas & opportunities 2Creating and Starting the VentureEnvironmental analysis, opportunity assessment, idea generation, product development & the full business plan lifecycle 3Institutional Support to EntrepreneursIPR, sources of capital, government schemes, venture capital, MSME, KVIC, NSIC, SIDBI & commercial bank schemes 4Entrepreneurial Development and TrendsEDPs, entrepreneurial training, NIESBUD, EDI, STEP, NAYE & recent trends in women, social, rural & techno-entrepreneurship

Tools

Full SyllabusThe complete module-and-topic map of the book

How to use this book

Read a topic top to bottom the first time: each builds an idea from the ground up, anchors it in the realities of starting a venture in India, and shows how the pieces fit together — from mindset to opportunity to business plan to funding. The four modules follow the natural arc of the entrepreneurial journey, so the order rewards a front-to-back read. When you need to find something fast, the Syllabus page is your map to every module, part and topic.

About the authors

Vijayakumar P is an Educator & Data Analytics Professional with 8+ years in Analytics, AI and HR. UGC-JRF-NET in Management.

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Rani C is an Educator & HR Business Intelligence Professional with 8+ years in HRM and HR Analytics. UGC-NET in Management.

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References

• Entrepreneurship. Hisrich, Robert D., Peters, Michael P., & Shepherd, Dean A. (2020). McGraw-Hill.
• Entrepreneurship — Creating and Leading an Entrepreneurial Organization. Kumar, Arya. (2012). Pearson.
• Innovation and Entrepreneurship. Drucker, Peter F. (1985). Heinemann, London.
• The Dynamics of Entrepreneurial Development and Management. Desai, Vasant. (2014). (5th ed.). Himalaya Publishing House.
• Entrepreneurial Development. Khanka, S.S. (2020). (4th ed.). S. Chand and Company Limited.
• Entrepreneurship. Barringer, Bruce R., & Ireland, R. Duane. (2018). (6th ed.). Pearson.
• Entrepreneurship. Hisrich, Robert D., Peters, Michael P., & Shepherd, Dean A. (2017). (10th ed.). Tata McGraw-Hill.

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